Sunright Boba Kiosk
Can we shorten the wait in a long line?
Stages (UX Designer, Motion Designer, and Visual Designer)
User research, concept direction, prototyping, wireframing, concept strategy, visual identity, visual design, storyboarding, motion design, graphic illustration
The Challenge
There can be a lot of boba drinks to navigate through, and sometimes it’s hard to tell what’s in them. After finally choosing a drink, customers must go through a sequence of customization screens.
How can we make kiosk checkouts easier and minimize the long line?
The Approach
It’s important to create an experience that gets the line going faster, but it was also a fun experience to incorporate fun graphics that embrace the brand to make the experience more exciting.
Discovery
Interviews
“The kiosk takes forever to navigate through. There’s one customization after another.”
— Michelle
Parent who has weekly family boba time
“People take a while to go through each section of the menu to see what they want and the line is too long.”
— James
College student who tries new boba places every weekend
“With so many drinks to choose from, it’d be easier to navigate with pictures to quickly tell drinks apart. ”
— Kevin
High school student who is new to trying boba
Takeaway
There’re so many details when it comes to menus of all kinds, but the most important information is what will bring clarity. It can be disappointing to see lines out the door when you have a boba craving.