Adventur
Exploring without missing out
Stages
(UX Designer, Motion Designer, and Visual Designer)
User research, concept direction, prototyping, wireframing, concept strategy, visual identity, visual design, storyboarding, motion design
The Challenge
How can we decrease the chance of experiencing the fear of missing out, or add some excitement to any road trip?
The Objective
Allow people to explore a wide variety of new places by theme. Adventur, a car app interface concept, allows a voyager to find locations they have not visited before, those of which are all along the way to a location they want to navigate to.
Discovery
User Interviews
I asked various friends who love to go on road trips about how exploring locations makes them feel.
“I like a bit of variety on a road trip with fun stops to set the vibe, before I get to my final destination.”
— Alex
A boba barista who always wants to find ways to make every day an adventure
“I struggle to find hidden gems no matter where I go and I feel like I’m missing out on so much.”
— Carter
A photographer who goes on road trips once every 3 months
“I like to make stops during road trips but always fall behind schedule. The stops I can find aren’t along the way.”
— Adrian
A freelance artist who goes road-tripping with friends 5 times a year
Takeaway
Any trip in a car can be adventurous, especially when you know where to go. There’re a lot of exciting places to see, and uncovering them can lead to fun experiences.