Uniti
One Stitch at a Time
Team
Annie Shen (Brand and Product Designer)
Data analysis, research, concept direction, ideation, visual design, book layout
product branding
Challenge
Nylon suture strings can be seen as medical objects, rather than tools that empower people in overcoming obstacles.
How can we allow sutures to be seen as a utility for strength, freedom, bravery, and perseverance in the outdoors?
Approach
I created a nylon suture brand that incorporates the bold and raw experience of outdoor sports.
Personas
Digital Book
Check out the full book on Issuu.
