The Challenge

The makeup community on Youtube has been growing larger, and the LGBTQ+ has gained more representation. With all the channels on Youtube, the makeup industry has grown quite a lot.

How do we create a clear hierarchy with all the data from the top MUA Youtubers to show how far they’ve come on the platform?

The Approach

I categorized each Youtuber’s analytics into various categories: subscriber count, view count, upload count, annual revenue, gender, and channel category. To emphasize the difference of success and popularity, each MUA’s picture was adjusted in scale accordingly. The color palette of the infographic consists of playful colors, as each category is unique.

Ideation

Iterations

I came up with various forms to find the best way off representation possible, for a large set of data. But I realized that a swirl shape would be best to show the hierarchy of each Youtuber’s success in a clear way.

DATA CATEGORIES

Channel category, gender, subscriber count, viewer count, yearly earnings, and upload count.

Takeaway

The hierarchy of information and the way of organizing the data really makes a drastic difference in telling a story. LGBT MUAs on Youtube have become quite successful, and it’s great to see representation on the platform.